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2010, the Year of Conversion Rate Optimization (CRO)

Saturday
11:00am-12:15pm
Novella Room
Theming, Design, Usability
Intermediate

Take SEO to a higher level in 2010. Follow Josh Ward of Drupal marketing firm Volacci as he shows how how even simple, conversion-focused adjustments to a previous, well-executed SEO initiative gives a 40-50% improvement in conversion.

Josh will present the 7 things that you must do to increase the conversion rate of every Drupal website you build. Josh will cover:
-Keeping Web visitors engaged
-Calls to Action that Really Work
-How to Set Up A/B and Multivariate testing using Google Website Optimizer
-The multiplier effect from improvements across SEO, PPC, and conversion rates