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The User Advocate Group (


Usability is simple to define:

Usability = The lack of suffering on the part of users.

That’s it.

I work with a team of talented associates who also hate to see users suffer. We get involved at all levels of design and development.

We know our stuff: analyzing business requirements, assessing user needs, identifying design factors. We're not theorists, we also know the technology - its limits and potentials. We focus primarily on Drupal.

We shape technology so it won’t bite your users.

Michael Keara
CEO The User Advocate Group